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How to read a wine label
One of the greatest challenges when buying wine is working out what is in the bottle you are purchasing - that is, reading and understanding the label.
A principle reason for the success of ‘New World’ wines is the clarity of their labelling, especially when contrasted to that of some of the more traditional regions. This simple practice of telling the customer what is in the bottle is now spreading to some areas of Europe, such as Southern France, but will probably never penetrate the main quality wine growing areas such as Bordeaux and Tuscany.
The key difference between labelling in the New World (Australia, New Zealand, America (N and S), South Africa etc) and the Old (Europe) is their emphasis:
New World wines emphasise GRAPE VARIETY on the label, e.g. Chardonnay
Old World wines emphasis VINEYARD LOCATION on the label, e.g. Cotes de Rhone.
Whilst New World labels often name the region of production as well, Old World labels rarely name the grape variety used. Many European winemakers believe that terroir – the soil, weather and climate conditions in the vineyard – is more important than the grape variety used. Often, the only way of knowing what grape is in a regionally labelled wine is through experience. don’t worry, we’ll be covering all the main European regions in future Grape Gossip.
Key things to look for on the label
- Grape variety – often not specified on Old World labels, but implied by the region of production (e.g. Sancerre is made with Sauvignon Blanc)
- Vintage – a guide to the age of the wine, and therefore the style. Historically, vintages in the New World have shown less variation than the Old, but this is changing New World winemakers concentrate on producing wine from more specific areas
- Producer – a guide to quality, and style – do you recognise the producer as someone whose wines you have enjoyed in the past?
- Brand – even ‘boutique’ winemakers use brand names to differentiate their premium quality wines. Old world producers often use ‘domain names’ as their brand
- ABV – can be an important guide to style, e.g. wine with an ABV under 11 often have some residual sugar, and may taste sweeter. Wines over 15% will have been fortified.
- Words that imply production methods – e.g. Reserva, Crianza. In the old world, these are strictly controlled, so you know that if a bottle of Spanish red has the word ‘Crianza’ on the label, then it must have been oak aged for at least 6 months. In the new world, there is no regulation, so ask us if you want to find out how the wine is made.
- Region of origin. Increasingly important in the new world, which is realising the importance of regionality. Wine does not have to state a specific region of production (beyond the country of its origin), but most now do. It’s generally a great guide to the style of the wine – for example, we know that a wine from McClaren Vale will be full, rich and spicy as it is from a warm area in southern Australia.
In Europe, quality wines all state a region of production on the label, in line with a wine classification system specific to the country of origin. It’s important to understand these systems if you want to unravel the label, especially as they govern the grape variety or varieties used in production.
As a general rule, the smaller the area specified, the greater the quality of the wine, i.e. Pouilly Fuisse is better than Macon, which is better than Bourgogne.
The classification systems of the key European wine growing countries are laid out in the table below
| Country |
Table Wine |
Country Wine |
Quality wine from a specific region |
Top level Quality Wine |
| France |
Vin de Table |
Vin de Pays |
‘Appellation Controllee’ (AC) PLUS the name of the region (e.g. Cotes du Rhone |
Varies Regionally |
| Spain |
Vino de Mesa |
Vino de la Tierra |
D.O (Denominacion de Origen) + name |
DOC Denominacion de Origen Calificada |
| Italy |
Vino de Tavola |
IGT (Indicazione Geographica Tipica) |
DOC (Denominacion di Origine Controllata) |
DOCG (Denominacion di Origine Controllata e Garantita) |
| Portugal |
Vinho de Mesa |
IPR (Indicacao de Provenienca Regulamentada |
DOC(Denominacao de Origem Controlada) |
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| Germany |
Tafelwein |
Landwein |
QbA` |
QmP |
Table wines are the bottom rung of the ladder. There are few regulations surrounding them, except that they have to come from the country specified on the label
Country Wines have a more specific origin (although they cover quite large areas) and a few more rules governing them. However, they’re normally free to do what they want in the way they make their wine. Vin de Pays, and especially IGT in Italy, are becoming more and more important, as top winemakers exploit this freedom to produce new – and often stellar wines.
You may be most familiar with the top two levels. In France, for example, Cotes du Rhone is an appellation, and is specified on the label as ‘Appellation Cotes du Rhone Controllee’. Appellations (or DOs, or DOCs) can be of any size, but are generally fairly small, even tiny in some of the most exclusive cases such as Grand Cru vineyards in Burgundy. Confusingly, some appellations are located within others, almost like a babushka doll, so Le Corton Grand Cru AC is found within Aloxe Corton AC, which is found within Cotes de Beaune AC, which is found within Bourgogne AC. Experience will bring familiarity with the names of Appellations and their implications. To start with, simply look for the ‘Appellation Controllee’ on the label.
So, now you should have an idea of what to look for, can you see these details on the following labels?
- Vintage – 2001
Producer – JP Fichet
ABV – 13.5%
Region of Production – Mersault, Burgundy
‘Les Chevaliers’ is the name of the vineyard itself, which is not Grand or Premier Cru.
Grape Variety is not stated on the label, but we know that it is Chardonnay as that is the only grape variety permitted in Mersault
- Vintage (not viewable on this label – may be on the back or neck)
Producer – San Felice
Brand – Poggio Rosso
ABV 13.5%
Region of Production – Chianti (actually, Chianti Classico is the heart of the traditional vineyard area)
Production method – ‘Riserva’, indicates oak and bottle ageing for at least two years
Grape variety not stated, but we know from Chianti’s wine laws that the main grape is Sangiovese
- Vintage – 2005
Producer – Dog Point (this is also the vineyard name)
Brand – Dog Point
Grape Variety – Pinot Noir
Region of Production – Marlborough
ABV – stated on back label
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